“Community”
What does community actually mean? Well, we often hear a lot of definitions around it.
Everyone has defined community in their own way.
To us, community is a group of people (community members) who come together for a common cause.
Table of contents
- Introduction
- What is a community?
- What is community engagement?
- Why is community engagement necessary?
- Community 360
- Why choose Community 360?
- Conclusion
What is a community?
Let’s have a look at the bigger definition of community. Community is a group of people, bonded together by a common tie, such as a geographical location, culture, tradition, and belief. This connects people with one another and gives them a sense of belonging to a community.
What is community engagement?
Community engagement is a strategic approach meant to work with that specific group of people whether they share a geographic area, common interest or some other particular affinity that will help identify and address all issues affecting them.
Why is community engagement necessary?
When an organisation sets up their mission, vision, and values, they are aware that giving back to the community has to be a core part of who they are. Engaging with the community really helps keep the community alive and connected. A lot of organisations tend to do the “one and done” approach when it comes to community engagement. Instead of truly integrating giving back into their culture, they just throw together a few events or fundraisers without any real plan or follow-up. This doesn’t reflect the leadership skills and makes the community feel low.
- Builds trust
Peer-to-peer influence enables organisations to provide high-quality, reliable, and shareable information to their most connected community members. In simple terms, when our community is well-informed and actively involved, they’re more likely to trust the organisations reaching out to them. Trust has been lacking in many areas, and research shows that engaging with the community is crucial for fostering stronger long-term relationships & trust. - Better decisions
Getting your community involved early on can really boost your results. Just think about it—they have insights and knowledge that you might not even be aware of. They always have ideas, problems, and historical context that could impact your project, and you might not fully understand them. That will really tap into your community, enhance your understanding, and avoid pitfalls that could deter you for months or even years. - Sparks social change
Collaboration and people’s say in decision-making can really make some sparks for social change. It helps raise awareness and ensures that passionate, local voices are amplified. After all, it’s in the local scene where community members can truly influence policy. - Community satisfaction
First of all, if you’re in touch with the community on a regular basis, they’re probably going to have more impressions that you’re doing a better job. It just makes sense, doesn’t it? When there is a perception of involvement, it makes a big difference for their general satisfaction. It’s essential to engage the community because they generally tend to be more satisfied as they have a sense of control over these decisions.
- Improves outcomes
It certainly enhances outcomes for all, as decision-makers listen attentively to the hopes, worries, values, and concerns of the community. Through the sharing of thoughts and feelings, it further helps in understanding what people need in essence. This has resulted in the development of strong and permanent partnerships between the organisation and the community. By this, the members also develop the sense of owning them as they provide services that suit their interests as advocated by the community.
- Growth
Most of the organisations are aiming to grow and expand, and such a goal becomes almost necessary unless you run out of resources to maintain your size. Then you focus on holding what you have and maintaining your efficiency. In other words, a strong and interactive community will surely act as a booster for your brand, product, or organisation. Then, they can apply certain tactics that are a call to action based on what the community wants to bring in new members or generate awareness.
- Driving innovation and ideas
Connecting with the community will give you an excellent view of what people really think, which can provoke feedback and fresh ideas that fuel innovations. Listening to their perspective, organisations can polish and upgrade their products or services. - Strengthens connectivity
If the organisation connects with the community, it then creates valued and meaningful relationships. This would not only increase the visibility but also help them understand the needs and preferences of the community.
Community 360
Community 360 is an all-round community engagement platform that makes it extremely easy for the community manager to manage his data, track his community, and create a positive, lively, and profitable environment. We have a fully customisable, white-label solution that’s secure, single-tenant, and ready for B2B and government use.
Why choose Community 360?
At Community 360, we are driven to bridge the gap between you and your community by providing easy, accessible, and intuitive engagement tools for both you and your community.
- Community-centric features Community 360 makes it easy for people to get involved, whether it’s through fun forums, live polls, custom maps, live chat, analytics and report, portability or brainstorming sessions. It helps keep the connection between organisation and community strong with tools that boost everyone’s voices and opinions. Check out more top-notch features here: https://www.community360.au/features/
- User-friendly Getting around our platform is super easy. We understand how important it is to keep things easy, and our user-friendly design makes sure that everyone, no matter what their background is, can easily explore all the features we provide. Whether you’re a tech whiz or just checking it out for the first time, you’ll find our layout straightforward and easy.
- Single tenancy model We offer our customers their own servers. That means no data sharing, no chance of data leaks across tenant. This helps you to create a safe space for your community which directly helps to keep you and your community data safe.
- Multi-language Our platform offers multi-language option that enables different communities to interact easily. Through our customisation option, you can add any language that supports your community needs. Presently, we support 13 languages as we believe that language should never be a barrier to effective communication.
- AI-powered responses AI updates and support do more than just automate tasks; our artificial intelligence digs deeper into data to offer meaningful and data-driven insights, which helps make well-informed choices and addresses the urgent needs of your community. Anticipate trends, fine-tune your project strategies, and avoid negative interactions with our built-in AI features.
- Trustworthy security We take your community’s data and privacy very seriously. Community 360 has been engineered with the strongest security measures in place to protect all your shared information and that you store. Relax knowing that your sensitive data is treated with the utmost possible care, safe from all potential risks that may be associated with it.
- Sentiment analysis Getting a grip on how your community feels is super important. Our platform comes with sentiment analysis tools that let you check out public opinion and emotions as they happen. This awesome feature helps you adjust your responses and policies to fit what your community really needs and wants.
- Community-centric features Community 360 makes it easy for people to get involved, whether it’s through fun forums, live polls, custom maps, live chat, analytics and report, portability or brainstorming sessions. It helps keep the connection between organisation and community strong with tools that boost everyone’s voices and opinions. Check out more top-notch features here: https://www.community360.au/features/
Community engagement will raise public awareness and understanding of local issues while providing a voice for people about decisions that have an impact on their lives and communities. It opens the door for people to participate in public decision-making processes but educates them with the knowledge necessary to give informed judgements on policies that might affect their everyday lives. The community engagement approach gathers input from the public to help the organisations and decision-making bodies understand the voices of the people and how community input is changing things. This leads to an interaction that fosters more intimate and trusting relationships between public organisations and their community.
Do you want to build a community that actually thrives?
Community 360 is an all-round community engagement platform that makes it extremely easy to build a positive and thriving community. It’s a one-stop solution for all your community needs. Want to make your community feel visible and heard? Request for a free demo today.